11.30.07

Exciting Times

Posted in PRSA News at 2:56 pm by Aaron Wall, APR

In a seeming flash 2007 has come and is nearly gone. This is an exciting time of year for more reasons than the holiday season. We are at the turn of a completely new programming year for the chapter, and I am excited about the potential of another year of growth and success for our organization.

As we continue to finalize the details of this year’s Spinks Award Banquet, it is becoming more and more evident that the state of the Tar Heel Chapter is strong. I think it’s fitting that we celebrate 2007 and launch into 2008 with an address from the President of the entire organization, Rhoda Weiss, APR, Fellow PRSA. This is an event you won’t want to miss, in a location that has been experienced by few, the entirely new Proximity Hotel. I am also aware that a number of nominations have been received for the awards portion of the evening, which is no surprise given the experience and skill of practitioners in this region.

On a final note, you may want to consider making a night of the Spinks Awards. I had the opportunity to tour this amazing facility, and I can say without a doubt you will not be disappointed. I’m checking to see if our group can get a special rate on the evening. I’ll keep you posted on what I learn.

11.13.07

Thanks in a Time of Thanksgiving

Posted in PRSA News at 2:21 pm by Leslie Brooks

leslie-brooks.JPGWith the Thanksgiving holiday fast approaching, I’m taking the opportunity to express my thanks to everyone for electing me as the upcoming board secretary. In January, I’ll begin following in the footsteps of some great past secretaries. I’m honored to have the opportunity to become one of the procession and plan to work hard to merit the trust you’ve placed in me. I look forward to seeing you this week at the chapter meeting and hope you’ll come up and say hi to me if I don’t speak to you first. I’ve attached my photo to this posting so you can recognize me if you don’t know me yet. We’ll enjoy Angela Jeffrey’s presentation on media coverage and business outcomes together.

11.01.07

And they’re off!

Posted in Newsletter at 8:27 pm by Tamara McLendon

I was excited to announce this week that they nominations period for the 2007 PRSA Tarheel Awards has been opened, and will continue to accept nominations through the month of November. it’s the biggest and best way we know to recognize our fellow members who are active in the PR community and in the Chapter, and who are doing really amazing work. We don’t often take the time to acknowledge each other’s successes, so let’s do it now.

If you respect the work your colleagues are doing, let them know with a nomination for the Outstanding PR Award. If you appreciate the work a particular board member has done to improve the chapter, let us know you’d like to see them on the short list for the Leadership Award. And if you think your organization has done a great job of communicating with the public over the last year, send us a submission for the Tar Heel Communicator Award. It doesn’t cost anything, and takes just a few minutes, so please send us your ideas. Just download the form, fill it out and mail or email it to me before Nov. 30.

After that, drop by the PRSA site and register for the event itself. It’s going to be a great evening, and we’d love to see you there with your partner or a friend!

Tamara McLendon
Vice President of Public Relations
pr@prsatarheel.org

Plugging In

Posted in Newsletter at 7:49 pm by A.-C. McGraw

Follow my thinking for a minute. If you keep doing things the same way you did them last year ,you’re out of date. Need proof? Think about the number of revolutions taking place in the communications’ world. Is social media real? Who are the new influencers? Do you need a big budget to be an effective communicator? How important is it to stay current with technology trends?  Or, when switching beats, who sets the order for issues management? How do you get to the management table? If any of the following make you wince, worry or whine, hang your head, dog, because you’ve just been outed: You’re behind the times.

How bad could it get? You wouldn’t want to see those lost opportunities mount that high that quickly. If you’re a private practitioner or in an agency, it could mean dropped clients or no new ones. If in corporate or government work, you could be missing where the clients are meeting.

My advice, get replugged in now. That could include doing more relevant reading, high-tailing it to a conference, picking up the phone and calling one of your peers in the Tar Heel chapter, attending the chapter’s professional development seminars or using this blog. In fact, I heartily invite you to help us make this blog a must-read by contributing your winning and loosing tales. Or tell us what your recommended PR/communications reading is and how it’s helped you, explain trends and best practices you know or don’t know about, ask for help with unsolved crises or offer it.
Just do it — plug in now!

A.-C. McGraw
President, Tar Heel Chapter
president@prsatarheel.org