02.13.08

Need a Name Tag? Let us Know!

Posted in PRSA News at 3:05 pm by Teresa Loflin

Have you changed companies recently? Had a name change? Do you need a replacement for your name tag?  Have you recently joined our society but have not yet received your complimentary name tag? If you answered “yes” to any of the questions above, please contact me, the Vice President of Membership at membership@prsatarheel.org

In addition, members of the Tarheel Chapter will now be able to keep their name tags and bring them to each meeting; therefore, you will no longer need to worry about picking name tags up at the beginning of each meeting. Name tags will be handed out at the next few meetings, please look for members of the Membership team to be getting these out to you.

02.08.08

Explaining RSS

Posted in Professional Development at 9:54 am by John Mims, APR

During my presentations about social media, I’ve had many people ask me, “What is RSS (Really Simple Syndication)?” That’s a hard question to answer. Fortunately, Ed Lee has come up with a great analogy:

Your Web content is like water in a lake. Lots of people want it, and you want them to have it. They want to drink it, swim in it and play water polo in it.

But to get it, they need to visit the lake, fill their buckets and then go back to their homes to use it.

RSS enables your audience to create a stream from your lake(where the content is) to their home (where they need the content).

Follow this link to read Ed’s full article about RSS.

02.06.08

Embracing change

Posted in PRSA News at 2:06 pm by Tamara McLendon

I’ve been thinking a lot about change these days. I tend to be a person who loves change; who starts to get antsy if things stay the same for too long. I know this isn’t a common trait. There are plenty of people who are paralyzed by the very idea of change. I have a client, for example, who is so frightened of change that we have a hard time finding opportunities to discuss even those changes that are the sane, positive and logical outgrowths of the plan she’s approved.

In part, it’s a client management issue. If we’re to attain the results we’ve promised, we have to be able to follow through on opportunities. But on a personal level (because this client has also become a friend), I worry about how she faces life in general. What will she do if her job is eliminated? What if her dog dies, or her best friend moves away? Those are all negative things, but even the positive ones are scary. What about promotions, new boyfriends, or a new house?

As a vendor, the best I can do is be aware of her feelings and present change as carefully and thoughtfully as possible; I hold her hand as she’s considering a big leap. As a friend, I’ll joyfully push her over the edge without a moment’s hesitation. I believe strongly that the best things you can do in your life are the things that make you just a little bit nervous. Those are the things that bring the biggest rewards.

02.03.08

Finding Myself in PRSSA

Posted in PRSA News at 11:51 am by Caroline Matthews

Believe it or not, and please stiffen your giggles as your read this blog entry, after completing formal recruitment for my sorority and sharing my story of belonging and sisterhood to over 300 lost and bewildered freshman girls, I ironically started thinking about PRSSA. An organization that has genuinely impacted my college life, PRSSA means something to me beyond networking and discovering my true passion for public relations. I have found my home in my chapter, I have discovered my niche at Elon University, and in just one year, I have grown into an accomplished executive board member who is not afraid to head a committee or speak in front of a crowd.

PRSSA has taught me to be proud, to work harder than I ever have before and to stand fearlessly in a sea of communications students. I have found peers that support my tireless efforts, faculty and staff members that notice and praise my accomplishments, and opportunities from our affiliate chapter (that’s you guys!) that I could have never found if it weren’t for this society.

My passion for writing went absolutely unnoticed throughout high school, except of course for those countless articles my parents clipped out and stuck to the refrigerator. But now as a college student experiencing amazing and expanding opportunities, it is my chapter (and my sorority sisters too!) that tell me “Wow, you do all that?” when they read my articles in our student newspaper or hear all the hard work I’ve been doing for our Regional Activity. That support is something that I have always needed but have been too afraid to ask for. So thank you, gods of PRSA, for creating such an amazing organization that decided to share and expand its passions with students across the nation.

I challenge you to find something within your PRSA Chapter that will both inspire and encourage you as much as the opportunities in my Chapter have done for me. With another year of growth, hard work and dedication ahead of us, what’s there not to be excited about!