07.02.08
Posted in PRSA News at 5:03 pm by Donnie Turlington
Today, I was churning through my G.reader and RSS feeds and found the latest post on PRSA Tar Heel’s blog about the lifecycle of a blog. The topic of the blog post made me ponder the usefulness of the Tar Heel blog, but only for a split second. I realized that the blog is actually working to perfection. While we fall short of having daily posts, it’s still a great tool for connecting with other PR professionals, creating conversation and gaining valuable feedback. This day and age, it’s important to have multiple channels of messaging in order to be able to communicate. PRSA Tar Heel consists of 117 members, and growing, and it’s impossible to have daily one-on-one communication with each member. However, we can use this blog to keep members updated, converse about interesting trends and topics, help each other and learn other PR professional’s valuable opinions.
Seems to me that the blog is an effective tool and the results prove that the communication is meaningful, on target and making a positive difference for the membership. This blog alone has led to an increase in the number of subscribers to HARO, provided topics for monthly chapter meetings, led to new chapter members and non-member involvement, and assisted several members in their professional activity.
All hail the PRSA Tar Heel blog!
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07.01.08
Posted in PRSA News at 9:48 am by Rick Hodson
Call me a cynic, a dinosaur, or a fuddy-duddy, but I like traditional communication—the kind where I can see someone face-to-face, or at least talk to them on the telephone. This whole “social media” thing still escapes me. Take this blog, for example. As I was looking at it this morning, I noticed that no one had posted in almost a month. Is it the time of year, lack of time, or maybe just lack of interest?
Remember, we’re the kind of people who are supposed to LOVE this stuff. I would be curious as to your thoughts on the life cycle of a blog, and where this one relates to others in the “blogosphere.”
One item in the news that caught my eye recently reminds me that letters matter. Not just words – letters. The state of North Carolina announced recently it would take back any license plate that had the letters WTF before the three numbers. Now, being a former state employee and not up on the latest technology, I guess I could see how this happened. The lesson here might be that all future letter combinations on license plates should first be approved by a group of teenagers.
On the other hand, last year the airport in Sioux City, Iowa finally decided to stop trying to change its three-letter airport identifier, and instead make it the centerpiece of its marketing campaign. There are now announcements on everything from luggage tags to t-shirts that proudly asks people to “FLY SUX.” Being a proud Iowan, I once decided I would show my pride by buying a vanity plate that proclaimed to the world my home state. I took my cue from a plate I had seen that used the two letter VT (the abbreviation for Vermont) followed by the word NATIVE – the plate read VTNATIVE. Unfortunately, the state abbreviation for Iowa is IA, so my plate read IANATIVE. That plate lasted about three months. Yes, letters really do matter.
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