02.24.09
Tropicana says “Mia Pulpa”
Say, did everyone see what happened to Tropicana’s rebrand attempt when it said it had had the last straw and went with a glass on its packaging instead? Some 35 million dollars went down the drain when consumers used social media to bash and reject the new pacakging. Consequently, Tropicana issued a statement saying they’d heard its consumers and will pull the new packaging. We can’t control the state of the economy, our job security or the value of our 401Ks but we sure as heck can control the packaging of our orange juice! Americans united.