04.22.09
Social Media Food for Thought
At last night’s April PRSA Young Professionals Meeting, we were honored to have David Mullen, Account Supervisor at Mullen (no, they’re not related) share his social media insight and expertise. Over bruschetta and the Village Tavern’s famous crab dip, David discussed the difference between social media and user generated content, shared ways we can use social media to extend our client’s reach, and gave tips for making our online content more engaging. He also reminded us that social media is more than just Twitter and Facebook. From blogs to message boards to YouTube and Flickr, there are so many different channels out there and it’s important to think holistically. As marketers, we’ve always been told that the more often you see a message, the more likely you are to remember it. David says this same adage applies to social media – by sharing your client’s message over multiple channels, connecting those channels and making it easy for others to share and comment on it, you have a greater chance at achieving social media success.
And here’s a little trivia for you…how many U.S. journalists reported reading blogs to get story ideas? The answer: a whopping 84%. So, don’t overlook the importance and influence of bloggers because you never know when blog coverage could turn into national newspaper coverage.