06.10.09

Believer, Skeptic or Just Don’t Know

Posted in Professional Development at 3:54 pm by elizabethmckinney

by Tarah Jakubiak, Professional Development Seminar Committee

The world is becoming a smaller place. We have known this for years, thanks to the internet. However, social media has brought this reality one step further. The US Air flight 1549, which crash-landed in the Hudson River, was first brought to us by Twitter. In other words, we heard about it first from a non-traditional news source.

So what does that mean for the future of traditional news sources? What about the viewers? What does that mean for future generations? Will they become dependent on social media as a news outlet? Will they only trust social media? What then happens if the news is misrepresented in this format?

To answer the last question – no matter what type of media news outlet, there has been and there will always be errors, misprints, typos or misrepresentations. So why pick on social media? Possibly because it’s new, it’s unknown or people are afraid of change. To anyone who follows social media outlets religiously – they are believers, to anyone who follows them occasionally they are skeptics and to those non-followers- they don’t know what to think.

Do you know which group you fall into? Come make up your own mind on September 10th at the Professional Development Seminar “What now? Getting news out in a newspaper-less age?”

Got an opinion? We would love to hear from you – either post a comment, come to the event or contact anyone on the board committee: Elizabeth McKinney, APR; John Luecke, APR; Beth Bartlett, Samantha Hargrove or Tarah Jakubiak.

06.02.09

And The Topic Is . . .

Posted in PRSA News, Professional Development at 1:23 pm by elizabethmckinney

by Beth A. Bartlett, Professional Development Committee

This year’s Professional Development Seminar topic has been determined… “What Now? Getting News Out in a Newspaper-less Age” will be the subject of focus for the day-long seminar, which will take place at High Point University. Mark your calendar today!

The seminar will examine how PR has changed over time and what that means for the future of this profession – specifically, how to get news items out if we can no longer depend on newspapers, the significant effects of politics on media, and the ever-changing media landscape.

The chapter’s planning committee issued a survey in April to gauge member interest and feedback on previous seminars to help plan for 2009. If you have additional thoughts since you filled out the survey, the chair is Elizabeth McKinney, APR, and the members are Tarah Jakubiak, John Luecke, APR, Samantha Hargrove, and Beth Bartlett. Feel free to contact any one of us with any input or questions you may have.

Be on the lookout for further posts with additional information regarding speakers!