04.15.10
Posted in Marketing Trends, social media at 9:25 am by Aaron Wall, APR
Tweeting a live surgey is new territory for High Point Regional and social media. Should be interesting.
See this article for more details, and let me know what you think. Is this a valuable use of Twitter? What can Twitter teach public relations practitioners about social medial and connecting with our publics?
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03.30.10
Posted in Marketing Trends, Professional Development at 8:15 am by Aaron Wall, APR
Is your Exec team saying no to Facebook and Twitter? Send them this article. It lists five reasons why companies shouldn’t ban social networking sites. This one might surprise you: Social networks can actually make workers more productive.
Link: http://ow.ly/1szyF
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03.23.10
Posted in Marketing Trends at 8:25 am by Aaron Wall, APR
This article – Just Shut Up And Listen? – originally appeared in the October issue of Accenture’s Outlook. It contrasts the recent past when life for marketers was far more simple (i.e. we talk and you listen), with today’s conversation-based practices.
The article also provides eight actions that you can take immediately to more meaningfully engage, and create more value for, your customers: http://ow.ly/1pLKL
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