Tweeting a live surgey is new territory for High Point Regional and social media. Should be interesting.
See this article for more details, and let me know what you think. Is this a valuable use of Twitter? What can Twitter teach public relations practitioners about social medial and connecting with our publics?
High Point Regional started “Patient Blogging” in March of 2005 to great acclaim locally, nationally and internationally for having one of the first known, hospital-based, patient blogs. In 2006, we were awarded PRSA’s Bronze Anvil Award of Commendation for innovative use of the tool.
Since we originally launched the blog, we’ve learned a great deal about what works and what doesn’t. As you’ll see in the following video, the oldest rule of communication still holds true…it all comes down to content and story. Take a look and tell me what you think, then see Cathy’s story at www.chemofieldtrips.com.